We did it again.
We’re no strangers to social causes; so when Singapore Fashion Runway approached us
to be part of their Fashion for a Social Cause runway this year, we couldn’t help but say yes.
We think it’s kind of safe to say we started Y2018 with a bang, and here’s why.
The idea of Singapore Fashion Runway is to connect people, and to tell the stories
of Singapore, through Fashion. We loved that idea and so we decided to come together
last Saturday for a runway during Singapore’s very own SG Cares Carnival at
Our Tampines Hub.
James Kumar from Tanglin dressed in Amos Marcus and SFR model Krati in QLOTHÈ’s Leigh Dress
During the runway, some very amazing models from Singapore Fashion Runway and artistes from the cast of Tanglin came together to strut their stuff for a good cause.
Darryl Yong from Tanglin in Amos Marcus and SFR Models Lilian (left) in the Selene Dress and Jean (right) in the Genevieve Dress
These women are not the professional models you see so often in editorials,
but are everyday women and breast cancer survivors who have
selflessly dedicated their time and efforts to touching the lives of others.
Not all heroines wear capes, y’ know.
DJ Dzar in Amos Marcus and SFR Model Dipika in the Keira Dress
Nat Ho from Tanglin in Amos Marcus and SFR Model Priscilla in the Delphine Dress
We’ve had people come to us and ask: “Are you guys alright with showcasing your products with non-professional models?”.
To which we answered: “Why not?”.
As a brand, QLOTHÈ’s designs are made to inspire and to tell the stories of others
through what is worn. They’re designed for you, who’s unapologetic about expressing yourself and unafraid of conventions.
They’re designed for the everyday woman, each of them gorgeous in their own right, who’s forthcoming about their own lives and adventurous with all things good and beautiful, each with a story to tell.
Thank you for writing these chapters together with us, and know that we won’t be stopping here.
Stay tuned for more beautifully designed clothes that tell a story, your story.
’til next time.